Circular economy is primarily a supply chain challenge that begins at the product design stage, rather than at waste management. Business leaders play a pivotal role in driving sustainable consumption and they must focus on creating products that are inherently circular designed, from the outset for easy reuse and recycling. While sustainable alternatives exist, they remain expensive and limited to niche markets. To bridge this gap, hyper-scaling circular solutions is required, said Abhishek Agashe, Co-Founder & CEO, Elima.
The expert was responding to a question by the Yuva sustainability intern on the role of business leaders in making circular solutions accessible and easy to adopt for people and businesses alike, during the 3rd Yuva Sustainability Webinar on Rewriting Story of Waste: Circular Solutions Made Simple.
Apoorva Mittal, a first-semester Botany student at the University of Rajasthan, is a Yuva Sustainability Intern.