In a world increasingly shaped by climate anxiety, resource scarcity, and rising microplastic pollution, the solutions we seek often lie in the nature and tradition and wisdom of our farmers. My journey with Rayush Naturals began with a simple but powerful question: Can rural India’s natural resources and traditional craft wisdom solve modern sustainability challenges while creating livelihood security for farmers and artisanal communities?
Across homes and offices, synthetic textiles, especially curtains, blinds, and décor materials release invisible microplastics that pollute indoor air. At the same time, India’s agricultural sector struggles with declining soil health due to plastic mulch, low organic matter, and residue burning. Vetiver farmers, in particular, face low yields from oil extraction, long boiling hours, and unstable global pricing
At Rayush Naturals, we transform upcycled vetiver roots and agricultural waste into high-performance, biodegradable, and functional materials that enrich soil, empower farmers, and create healthier indoor spaces. As we look ahead, our mission remains rooted in the belief that nature already knows the way. Our role is simply to listen, innovate, and scale her wisdom.
Our flagship brand KushaWeaves produces natural, breathable, microplastic-free blinds and home textiles. Unlike synthetics, they are crafted through traditional root-weaving techniques that makes them naturally cooling and moisture balancing that offers an earth aroma with antimicrobial and mosquito repellent properties. These properties make them perfect for homes, studios, co-working spaces, boutique hotels, and wellness centres seeking eco-conscious design without compromising comfort.
In parallel, our Root Mulch initiative addresses a critical agricultural need. The mulch is made from agricultural waste and plant roots that offers many benefits like, boosting soil organic matter, surpassing weeds naturally, retaining moisture and regulating temperature there by reducing recurring costs for farmers.
At its core, Rayush Naturals is a soil-to-soul enterprise that aims to create a world where farmers gain dignified incomes, rural skills are revived and circular systems define the future of materials.