As a generation, they have grown up with climate strikes, viral campaigns exposing corporate greenwashing
Sustainability when nurtured well, can turn Gen Z from skeptical critics into passionate allies: Kanika Khetan of Adfactors
Tag: Sustainability
Innovations, creativity & digital fluency are key factors to build youth-industry synergy for green growth, say experts at 1st Youth Sustainability Conference 2025
Some key sectors driving India’s green economy were capable of offering solutions for financial viability, creation of employment opportunities and driving innovations in the day-to-day functioning of industrial units.
Sustainability should be a lived experience: Waterman Rajendra Singh at the 1st Yuva Sustainability Conference
The conference titled ‘Sustainability Storytelling for Green India: A Movement to Empower Youth’ being organised by Voices of Bharat: Yuva for Sustainability is set to kickstart a movement to create mass environmental awareness and catalyse climate action.
Ministers Sanjay Sharma, Manju Baghmar, and Waterman Rajendra Singh to Address 1st Yuva Sustainability Conference in Jaipur on 21 July 2025
Jaipur is set to host the 1st Yuva Sustainability Conference 2025 on 21 July 2025, under the theme ‘Sustainability Storytelling for Green India: A Movement to Empower Youth.’ Organised by Voices of Bharat: Yuva for Sustainability, this pioneering event aims to spark a nationwide movement for environmental awareness and climate action, with youth at its heart.
Together, let’s empower young changemakers and build a greener India: Sanjay Sharma, Rajasthan’s Minister for Environment, Forest and Climate Change
Voices of Bharat: Youth for Sustainability seeks to raise environmental awareness and drive climate action across India
Marketing circularity through design and durability speaks to youth: Aakriti Bansal of Torchlight
If a brand is honest, takes small but real steps to be more eco-friendly, and talks about it openly—they earn trust. And trust builds loyalty.
Gen Z and young millennials are hyper-informed and quick to call out performative branding: Annkita Karrva of BenQ India
The biggest shift needed in sustainability marketing is to stop treating young people as passive recipients of messages. Instead, involve them as co-creators of impact.
Young entrepreneurs are seeking purpose-driven businesses that align with their values: Abhishek Chakraborty of Oriflame India
Young Indians are remarkably conscious about their environmental footprint. They scrutinise product ingredients, demand transparency in sourcing, and increasingly favour brands that demonstrate genuine commitment to sustainability.
Rural youth are leading silent but equally powerful green revolutions: Ashwin Bhadri of Equinox Labs
Generation Green doesn’t believe in waiting for miracles. They are using their voices, their votes, and their ventures to redefine the climate conversation in India. And in doing so, they are giving the nation and the planet a fighting chance.
Sustainability can’t be treated just as a vertical but as a foundation: Dr Hemanidhi Gupta of Riidl Somaiya Vidyavihar University
Incubators are not just enablers of economic activity; they are curators of entrepreneurial values. By reframing success metrics beyond market traction and valuation toward carbon reduction, circular design, and community impact incubation centres can influence which
problems get solved, and how.